Oswego State Lakers (Spring 2021)

unfortunately due to covid-19, my work in the spring of 2020 and fall of 2020 was cut short. this gave me plenty of time to brainstorm ways to make our social media bigger and stronger. for 2021, i completely rebranded our design, making a more rugged look, updating our colors, and incorporating more photography into our branding. I believe this look represents the school and the name "lakers" a lot better than what i had previously created in 2019-2020. using local history mixed with a modern touch, i believe this style of design represents the oswego state lakers and their history along the shores of lake ontario well.