Oswego State Lakers (Fall 2021)

As the first full season after covid-19, i wanted to continue with the branding that i created during the spring of 2021, but expand upon it. My main goal of this semester was to try and make the brand cohesive throughout social media and in-person engagements around campus, which will continue into the winter and fall. i strive to create new and fresh looking designs, trying to minimize repetitiveness while staying on brand.